New iPhone pricing for Softbank

September 1, 2008

Softbank just announced that they will again cut the basic monthly fee for the iPhone in Japan.

It will now cost JPY 2,324 a month, from JPY 2,990 in August and JPY 7,280 when it was released on July 11.

It seems Softbank is feeling the heat from NTT Docomo and their new low-charge subscription. I guess Softbank also sees that the iPhone can only be a mainstream success if the price is competitive.