New iPhone pricing for Softbank

Softbank just announced that they will again cut the basic monthly fee for the iPhone in Japan.

It will now cost JPY 2,324 a month, from JPY 2,990 in August and JPY 7,280 when it was released on July 11.

It seems Softbank is feeling the heat from NTT Docomo and their new low-charge subscription. I guess Softbank also sees that the iPhone can only be a mainstream success if the price is competitive.

This entry was posted on Monday, September 1st, 2008 at 5:44 pm and is filed under Softbank. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to New iPhone pricing for Softbank

  1. iPhone pricing in Japan « iPhone in Japan says:
    September 8, 2008 at 3:22 pm

    […] aren’t possible). All usual Yahoo! Keitai services cannot be accessed with the iPhone. As announced on my blog, as of August 27, the Packet Flat Rate Full price was revised (for the second time since July 11): […]

    Reply
  2. iPhone Pricing in Japan « Mobile in Japan says:
    February 18, 2010 at 6:34 am

    […] aren’t possible). All usual Yahoo! Keitai services cannot be accessed with the iPhone. As announced on my blog, as of August 27, the Packet Flat Rate Full price was revised (for the second time since July 11): […]

    Reply

Leave a reply to iPhone pricing in Japan « iPhone in Japan Cancel reply